Digital Content Preparation Services for Publishers

Market Savvy services involves the migration of digital content from a publisher-supplied source format to one or many destination formats. Although there are many automated tools available to assist in this process, there are no tools that understand the "intent" of the content and how it will be used in the end. Market Savvy works closely with publishers to define meaningful pedagogical end-goals for the content, providing a paradigm for the conversion itself. To this end, Market Savvy offers a complete range of consultancy and conversion services to help organizations meet their critical needs.

Market Savvy can prepare your content for delivery via the Internet and for electronic distribution, by converting it to structured electronic formats like HTML. We convert your publications from various paper-based sources (hard copy) or electronic files of variety of formats.

Market Savvy also offers create design services to compliment delivery of the content. Creative design makes for a more enjoyable end user experience. We design for web based applications, eBooks, content presentations(PowerPoint) as well as traditional media.

Quality Assurance

Market Savvy works closely with our clients to establish a QA process that meets the requirements of every project. For every project, a comprehensive checklist of check points is drawn up to aid the QA process.


  • Content Preparation
  • Content Conversion
  • Multimedia Assets
  • Video and Image Libraries
  • Assessment Content
  • Legacy Conversions
  • Creative Design

Sample Projects

  • Cosmetology
  • Automotive
  • Nursing
  • Emergency Responders
  • Medical Terminology
  • Electrical and HVAC Trades

Contact us to discuss your project or business requirements.

Content Preparation

Market Savvy production of digital content is designed and coded to go straight into your website, web media server, learning management system, or online catalog or content repository, saving production costs.

Services for Publishing

  • Digital Content and Web Preparation
  • Content Conversion Direct to HTML
  • eBooks
  • Web-based Ancillaries
  • Legacy Conversions
  • Multimedia Assests
  • Image and Video Libraries
  • Creative Design
  • Assesment (Test and Quiz Banks)

Business Communications

  • Web Design and SEO Strategies
  • Promotional Communications
  • Email Campaigns and Announcements
  • Sales Tools
  • Brochures
  • Instruction ⁄ Operation Manuals
  • Technical Sales Manuals
  • Technical Writing and Editing
  • Case Studies
  • Advertising
  • Press Releases
  • PowerPoint Presentations

Business Strategies

  • Business Analysis
  • New Business Development
  • Market Research
  • Industry ⁄ Customer Mapping
  • Contact Management(CRM) Implementation
  • Sales Force Evaluation and Training
  • Process Analysis and Strategies
  • New Product Strategies