About Market Savvy


Market Savvy was established in 2005 in Albany, NY as a Turn-key service for Publishers and Businesses. Our business is content conversion and content preparation for the web, creative design, editing, technical writing, direct to HTML for educational publishers.

Market Savvy provides no-nonsense Marketing, Business Development and Analysis, Product and Process Analysis, Sales and Management Consulting for small and medium businesses. Market Savvy is expert in formulating and implementing business and marketing plans. Other areas of expertise include product development, manufacturing, distribution channels, production scheduling, inventory control, product marketing and advertising, public relations and graphic arts both electronic(web and eBook) and traditional.

Market Savvy holds the belief that our company will provide these services to our customers with the highest professional standard.

Market Savvy is committed to the proposition that every business is unique. As such, we seek to apply individualized creative solutions specially tailored to address the needs and concerns of our clients. It is my mission to offer our clients a significant return on their investment, and establish long and fruitful relationships.


Our Objective and Promise to You

  1. Support our customers so they can acheive their goals.
  2. Only provide result oriented actions.
  3. Focus on the essential and critical task to get maximum results.
  4. Communication should support the transfer of information and experience to foster understanding.



Contact us to discuss your project or business requirements.

Mary Kay Ash
Founder of Mary Kay Cosmetics, Inc.

"Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee doesn't know it so it goes on flying anyway."

Services for Publishing

  • Digital Content and Web Preparation
  • Content Conversion Direct to HTML
  • eBooks
  • Web-based Ancillaries
  • Legacy Conversions
  • Multimedia Assests
  • Image and Video Libraries
  • Creative Design
  • Assesment (Test and Quiz Banks)

Business Communications

  • Web Design and SEO Strategies
  • Promotional Communications
  • Email Campaigns and Announcements
  • Sales Tools
  • Brochures
  • Instruction ⁄ Operation Manuals
  • Technical Sales Manuals
  • Technical Writing and Editing
  • Case Studies
  • Advertising
  • Press Releases
  • PowerPoint Presentations

Business Strategies

  • Business Analysis
  • New Business Development
  • Market Research
  • Industry ⁄ Customer Mapping
  • Contact Management(CRM) Implementation
  • Sales Force Evaluation and Training
  • Process Analysis and Strategies
  • New Product Strategies